How to make money with Instagram
Do you like to share your photos with the rest of the world? Do you want to earn an extra pocket money? Then create an Instagram account.
With Instagram you can easily take the best photos and then share them with the rest of the world via your Instagram account. Worldwide, Instagram has 600 million active users per month, of which 300 million are daily users. Pretty much hey?
In principle you can follow everyone with an Instagram account and everyone can also follow you. This also applies to likes and post comments. Through these followers, likes and reactions you can ultimately start earning money.
Do you think that only famous people get lots of followers and likes on Instagram? You are wrong! If you know the right rules, you can also create a successful account. I’m going to tell you how.
Why do you want to make money with Instagram?
Making money with Instagram is something for you if you like to make and edit the most beautiful photos on a daily basis and share them online. Daily? Yeah! Consistancy is key on Instagram.
Also make sure that you occasionally come into the picture yourself on your Instagram feed and not only have photos of your pet, for example. By coming into the picture yourself, the person who is viewing your photo can become much better at you. Put yourself in the spotlight.
If your main goal is to start earning money with your account, remember that Instagram is a daily activity and you do not want to have camera anxiety. It can also take a while before you have built up a good Instagram support. Do not expect to make a lot of money from one day to the next.
So do not focus on earning money with Instagram when you’re photographing and do not like online visibility at all.
How do you get many followers, likes and reactions on Instagram?
But how do you get many followers, likes and reactions so that you can actually make money with Instagram? Instagram is now full of cool accounts. To jump out of it you have to make sure you stand out with your account.
Choose your own Instagram niche
To stand out, choose your own niche.
Example: do you, as a digital nomad, see a lot of the world and do you make the most beautiful photos during your travels? Then try to put your own stamp on these images. Become known for the fact that you put your laptop in the most crazy locations on the photo, place only travel photos with a certain filter, make selfies with animals that you encounter abroad, or place pictures of the locals
There are plenty of options. So choose a theme within your subject and clearly show your own style. For example, use the same filter for each photo for a nice unit. Although Instagram has nice filters, you can also use other apps such as VSCO Cam.
It is important that you think about your niche well and that you know what you post. This way followers know what they are up to and what they can expect from your account.
Also make sure you like your own theme. You do not want to be busy photographing things that do not make you happy at all.
Research has shown that an Instagram account focused on 1 theme, generally faster and more followers and likes gets. Are you not sure what your niche is or do you have multiple themes that you think they can do well on Instagram? You can of course create multiple accounts: a personal account, one on which you place your animal fake and one with your beautiful laptop-location photos.
Popular topics are fashion, food, sports and a healthy lifestyle.
Consider the Instagram algorithm
I repeat it here again: consistancy is key on Instagram. Especially in the beginning, if you are busy building a loyal constituency, then it is important that you put something online every day. For example, plan 1 day in the week on which you shoot all your photos. Planning is important. This way you can work in a structured way and you have more rest in your head because you do not have to take a photo every day and edit it for Instagram.
Last year, Instagram introduced a new algorithm so that posts do not appear more chronologically in timelines and it may be that your followers do not see all your messages. They see the messages in their timeline of the accounts with which they interact most. To be seen and to stand out with your followers, it is best to put something new on Instagram three times a day with a few hours in between. If you do not get the 3x per day, make sure you place something at least once a day, take the 3x per day, make sure you do not place much more.
Was it important for the change of the algorithm that you had a lot of followers to make money, now the reactions and likes have become much more important. You now have a lot more to an account with a few thousand followers where the engagement is high, than to an account with 10,000 followers and zero engagement. So do not put any money into buying followers but spend time socializing with your followers.
Create a bond with your Instagram followers
Socialize on Instagram. It is not for nothing a social network.
Go follow accounts that inspire you or that deal with the same topics. Post comments or questions below the posts to increase your visibility.
“Do not do this 20 times a day. You want other accounts to follow you back and not ignore you because you’re annoying ”
Also respond to the reactions that people place under your own posts. People like that.
Provide interaction, for example by asking a question in the post or telling a nice story. You can write a piece of text in the caption of your image. Tell your followers, for example, why you made this photo, where it was made or tell an anecdote that fits the image. Involve your followers in your post. This way you increase the interaction (likes, reactions) and appear faster in the timeline of your followers.
Use tags and hashtags on Instagram
Use tags and hashtags. For example, tag accounts in your image that have the same audience. Or tag a company that you wear the clothes. Or use the geotag if you are at a certain location.
Yes, okay, many hashtags under a message may not be so cool or beautiful, but people are really looking for hashtags and then they come to you. Only use hashtags that actually fit your image. #beautiful shoes underneath an image of a sandwich, that is of course not true. You can use apps like TagsForLikes or Hashtagify to see which hashtags are popular for your image.
Also look at which hashtags your competitor uses or which companies that you want to work with. Use the same hashtags so that you also get sight of these accounts and get more visibility.
Pooh, that’s a lot of information. I put a few things for you at a glance:
Find your niche
Stick to your theme so that you create a beautiful whole
Post with your followers in your mind
Place your own face on your account, which makes it easier for people to commit to you
Quality of the photos is extremely important. People want to see beautiful photos
Use tags and hashtags
How do you earn money with sponsors on Instagram
Have you created a nice account and are you doing well with the number of followers, likes and reactions? Then you can start earning money now.
Being approached by companies
Companies can approach you to promote certain products and services for them. You can also approach these companies yourself. How many followers, likes and reactions to your messages you need depends on various factors. Think about the topic of your account or the number of likes compared to the number of followers you have. Assume that a few thousand followers will help to close a sponsorship deal more easily.
Make sure that companies can approach you for a deal. Instagram gives you the space to tell something about yourself or your account in your profile (bio). This is also the only option that Instagram offers you to refer to a website if you have one. Do not forget to put your contact details here.
If you are approached, you can expect both a payment in the form of money or goods. The more followers, likes and reactions you have, the more often you can receive your money as compensation and you can also ask for higher amounts.
Approaching companies yourself
If you are not approached by companies, but you do have a loyal support base on Instagram, you can always choose to contact companies yourself. Remember that it is important that the company actually fits your account and followers, otherwise the interaction with your sponsored post will be low. Always make sure you can prove that your followers often like or comment on your posts. For example, you can propose a company to promote their product in exchange for € 0.25 per like and € 1 per reaction. There are not really rules about the amounts you can ask for. It all depends on your number of followers, likes and reactions. Negotiate!
Make sure that not every message you post is sponsored. And make sure you are also behind your sponsored message. You do not want to tell your followers any nonsense or smear bad products. If you do this, this can be at the expense of your number of followers and likes. So always keep your followers in mind when you close a sponsor deal. Be transparent as well and say when a message is sponsored.
How do you earn money with your Instagram photos?
Do you make the most beautiful pictures of a good quality? You can also sell these on stock photo websites. Your photos can then be used by companies for example. Take a look at websites like Twenty20, Mobile Prints or Foab for the possibilities.
How do you earn money with affiliate marketing on Instagram?
With affiliate marketing you get a fee for promoting products or services for companies. By signing up with an affiliate network you get access to affiliate links (Daisycon). An affiliate network is, as it were, an intermediary and ensures that you get paid when someone clicks on your link. You place this link in your bio on Instagram. I recommend that you use the Bitly to create a shortened URL from the link so that your link does not look spammy.
Example: you have an Instagram account about yoga. You can then place a photo with a yoga mat that you use and that you are super satisfied with. In the description you describe the advantages of this mat and you say that the link to buy it is in your bio. You place the affiliate link in your bio, which people can click on. You will then receive a compensation for everyone who buys a yoga mat through your link.
It is important that you do not place affiliate links continuously because your followers do not like this. Only place an affiliate link if you are completely behind the product yourself. You do not want to sell your faithful follower, which you would not buy yourself. Then you are guaranteed to lose followers.
How do you earn money with your website, products or services on Instagram?
If you have a successful Instagram account, you can also choose to bring your own products to the market or to link a blog to your Instagram account. You can also promote your own website via Instagram.
Example 1: you have an Instagram account about science fiction books. On your website you can publish a blog about your favorite books. Then you place an image of yourself on Instagram on which you are reading a book. In the description you say that you have made a list of your favorite books and that you would like to share this with your followers. Tell them they can click on your link in your bio to read your blog. This way they end up on your website. For example, in the article on your website you can have affiliate links that people can click on, making you earn money.
Example 2: you are a personal trainer and you have an Instagram account about fitness. You place a photo of your six pack with the text below: do you want a six pack? I can help you with my training schedule. Click on the link in my bio to make an appointment / for the video training (just what you want).
You can ask your followers to click on the link in your bio to read a certain article, to buy your product / service or to subscribe to your newsletter. Do not promote your own products or website time after time. Your followers do not want to be thrown to death, believe me.
Creating a good running Instagram account to earn money takes time and energy, but it is certainly not impossible.
Do you have any more tips for making money with Instagram? Let me know in a comment.